THIS WEBSITE IS PART OF THE AdFor.US web ring in progress to explain the transition from the current costly Analog Web to a fully Digital Real Time Web.  AdsIn.US is where we will be housing the financial numbers involved in the online ecommerce market segment and will attempt to focus Small Business or Local / Neighborhood / Community Internet commerce... which, at this juncture, is intentionally obfusicated to perpetuate current analog (albiet, profitable) systems.  To learn more go to our Information HubFor.US

AdFor.US  Experience your city in 5 clicks


"More Black Ink"            coming soon with your help!

"We can provide the same evolutionary service to the majority of the neglected 20 million Small Businesses in the United States for the cost of servicing 100 of them.  Our 400% markup enables us to far - far exceed the needs and desires of everyone everywhere looking to find nearly everything online. AdFor.US is 'Something Completely Different' ... far greater than the current analog system with 5000% margins that forces 75% of those community businesses OFF THE WEB ENTIRELY by segregating them from all of us patrons, while at the same time, jeopardizing our privacy & security in the real world.  It's all sorts of backwards-  And AdFor.US will fix it."  

Joel Santo  -  AdFor.US 

FIRST


AdFor.US

Enteprise Solutions enabling real time offers & anouncements for B2C, B2B & C2C commerce.

Launching Soon with your help.

A WHOLE NEW WEB

We are changing the web and removing all of the costly technology designed for the sole purpose of increasing profits.   

This website houses explanations of just a few of these various and numerous technologies that predicate fraud, security and viral invasions and overly complicate the internet for US- the end users, stealing both our Time & our Money.  

FEATURED - HubFor.US- Information Hub


HubFor.US      Provides a more comprehensive explanation and exploration of The Reciprocating Resolutions, Inc.  & AdFor, Inc.'s purpose.  Here is where we let it all hang out and say what we need to say without the salesy hype.

WEB RING - Link Wheel


Doing 'Something Completely Different' means that we have to reorientate the way current standards and practices are viewed. We also must utilize these traditional methods in an attempt to reverse public opinion.  


Each of our web links below provides a concise overview directed towards web surfers wanting to find a quick understanding of how the internet is costing all of us more than any of us can fathom.  


The 'AdFor Difference' is quite simplly unraveled on the AdFor.US home website.  Below, we say what no other sites on the web will say, eroding the intentional confusion & obfusication demystifing the process & algorithms meant to keep WHAT we are looking just out of our reach to garner MORE MONEY from all of us.   

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DONATE AND BECOME A FOUNDER


Everything is about to change-  the web is going to become completely uncluttered and safer than ever imagined.  You can forever be remembered as a part of the solution by pledging as little as $5 to help us build and launch AdFor.US 
  • SaveIn.US  Quickly take a peek at just how much TIME & MONEY is being taken from each of us webgoers being forced to use antiquated analog internet systems instead of the Real Time Digital Marvel.  We talk about REAL SEARCH COST and how we are all being duped by the World Wide Web instead of the Local Neighborhood NARROW web in the Full version and provide a more thorough exlpanation on the AdFor.US information Hub by clicking.   - Real World in Real Time.
  • MarketIn.US Real Mayhem Marketing is created by standard online advertising techniques.  AdFor.US will resolve the security, privacy and some other verty serious collateral effects that current online marketing practices force on all of us.  This website houses a condensed- to the point synopsis-- Full version, and more throrough exlpanation can be found on the AdFor.US information Hub by clicking - Search Mayhem.


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While other businesses enter and exit these industry segments every day, AdFor is conceptually distinguished by our complete reversal of standard marketing techniques, its’ operator & user empowerment, its’ entirely unique cross cultural capability and its’ superior real time flexibility.   


Even with a 345% revenue markup AdFor.US is still $4500 less than the average campaign price. While this will surely be a competitive advantage, our largest gains will be ascribed from an as of yet determined, market size and opportunity- locked behind many barriers to entry.   

Industry Analysis


While AdFor operates across a multitude of industries, our profitability resides primarily in the online marketing and advertising segments with reported revenues in excess of $140 Billion dollars a year.

Our closest relative competitors are Ad Exchanger Networks, such as those used by online Publishers Google DoubleClick, Bing Ads, AOL Ads, Yahoo Ads. Additionally, we expect conversions from transactions sites, such as: Amazon.com, Ebay.com, Craigslist, GroupOn.com, LivingSocial.com- Directory and Review websites, Social Media Advertisers.   

Industry Analysis


As of this day, the digital online local advertising arena is considered to be an indeterminate whitespace overflowing with opportunity rife with profits.  Estimations arbitrarily mentioned are in the vacinity of $25B for any service or solution that can bridge this ‘great digital divide’ between Local Small Bussiness Merchants and neighborhood consumers choosing to reduce their search costs by shopping online intead of within their merchant communities.  


With the AdFor Solution our estimation is much higher

That said, AdFor profitability relies solely on local merchants who wish to mitigate their marketing time and expense, both in the online ecommerce segment and in the real world.  


Below, our focus will be to numerically outline the overcomplication that veils the crux of this great whitespace and dubiously obfuscates the plain and simple truth that divides and segregates merchants from patrons, rather than bringing them together to open lines of communication.  


Fact #1  Analog web vs Digital Web:  While the internet is digital aka Real Time, the web we all use is analog aka Static.  Online Marketing follows the exact same traditions and protocals as those that have been utilized over the last hundred years of marketing media.  

Directories

Classifieds

Search 

Aggregators-  Club, Group, Membership 

Social Media- Word of Mouth, Guerrilla, Broadcast Media - including video and pod casts.

Review


Fact #2  They make more money collecting and selling your personal habits, hobbies and interests than they do from showing us the information we are seeking.  


We are going to focus on Small Businesses.


Ironically, there are what should be AdFor direct competitors- Google+ Local, Bing Local and Yahoo Places as each are attempts by their respective parent organizations to carve out a slice of this enormous local whitespace.   We don’t consider these to be competitors at all, as they are all slaves to their parent systems and their respective irrevocable algorithms constructed with minor variances to Search Engine Marketing (SEM) protocols.  


Our closest relative competitors are essentially the entirety of these Search Engine Marketing systems, such as Google Adwords, Bing Ads and Yahoo Local Ads and their content distribution Ad Publisher Platforms as well as their subsidiary Ad exchange networks, such as Doubleclick, Nexus, etc.  

Statistics indicate that less than 25% actually market and advertise digitally and that this low percent market share would be much higher if there weren’t various and numerous security concerns and barriers to entry such as know- how, ease of access, time allotments for creativity and general overall combined expense for each of the following.

97% of shoppers go online to research and purchase 76% of them go first to a Search Engine to ask their questions.  Providing a formidable opportunity for organizations, wishing to make announcements- to deliver content about genuinely new & unique products for everyone everywhere.  This is a perfect place to distribute Optimized content and create powered links back to merchant web presence and stores. 

Google commands 87% marketshare and rakes in over $120 million a day, so we’ll use this Search Goliath Benchmarks and Systems to discern market correlation.


SEM utilizes an algorithmic system called Real- Time Bidding (RTB) to distribute merchant content according to numerous and various factors.  While RTB is the content delivery system Googles AdWords is the method that divides and segments both potential patrons and highest bidding merchants.  Merchants are required to place a daily, weekly or monthly budget on one (or more) campaigns. 

 

Each of these campaigns are divisioned by 2 or more sets of keywords.  The 1st keyword sets are intended to be representative of the content being campaigned.  The second keyword sets are a reflection of the merchants’ best hopes of what the audience that hopefully will be shown their content at their highest bid price.  – To clarify-  merchants have to identify the segmented target audience that they wish will see their content using keywords about them, such as their gender; their age; location; specific devices they use; hobbies; income; or whatever. 

Once the campaigns are set, they are placed in Ad exchanger networks- Googles network is called ‘DoubleClick’.

$53.6B annual expense paid by merchants to advertise online through Search Engine Marketing (SEM) 

 

The infograph 31% of the SEO budget (of those surveyed) is allocated on Search Engine Marketing.

 

According to this infograph in 2013, 18% of the 5% marketing budget was reported specifically in SEO.

SEM consists of:

Search Engine Optimization

Display Advertising - Banners, Popouts, 

Real Time Bidding

RTB--- The schema itself prevents us from quantifying which combinations are most or least costly as dollar cost averages can be $100 budgeted per month to a $1M budgeted per month depending on the merchants necessities. 

Incalcuable billions of annual expense paid by merchants to get found online through Search Engine Optimization (SEO) 



SEO cannot be pinned down to any specified criteria, so it is impossible to know for a fact how to Optimize. Essentially, SEO is trial and error- based on hundreds of subjective tactics, so there is no way to quantify the real costs of effort and time.  – While there is no definitive template for Optimization, there is a consensus that every text block, every picture, every video, etc. etc. – both on and off a merchants’ website- must be marked up with attributes and keywords for Search Engine Robot Indexers to identify.  Click here to see what all is entailed in Optimization. 

 

SEO Professionals worth their salt- charge between $75- $200 per hour or may offer packages for $3,000 - $10,000 for the initial Optimization of an already built merchant website and then charge a $400-$800 monthly maintenance fee.  Sure there are less expensive alternatives, but you get what you pay for.  And because the Algorithm is constantly being bombarded, tedious analytics and assuming metrics are the constant gauge in the ever mutating algorithm.  The Algorithm can change and wipe out all previous optimizations.


Ad Exchangers RTB- Merchants place bids competing against other merchants desirous of the same keyword sets. Regardless of whether the merchants themselves are similar in function- the RTB algorithm displays the highest bidder merchants content to web goers using a Search Engine.  *See note #1 ancillary potential AdFor membership markets.

$48.2B annual expense (13% of SEO budget) paid by merchants to advertise online through Display Advertising.   


Display Advertising uses AdWords, DoubleClick, RTB to deliver content messages in the form of banners, xx, xx, in and around the websites and other content being perused throughout the web.

 

Highest bidders have their content displayed throughout the web to coerce people to buy on the spot or to come back to their websites to buy or to get them to make the real world trip to their brick and mortar establishment.  Sometimes it works.

AFor is NOT a Search Engine. Our system uses a simple filter to display the most recent content added by ALL merchants chronologically.  No such bidding is required.  In fact, all of our merchant operators pay the same recurring annual fee of $500 per location. The AdFor System is further Optimized to segment by content type and proximity to patron Users, so all relevant merchants content is filterable in under 5 mouseclicks, so it is as close to real world competition as can be.


The AdFor portal houses content and provides a gateway for a direct exchange between merchant and shopper. There are but 5 clicks between Shopper and Merchant.  Instead of chasing consumers all around the web and potentially showing them content, shoppers come to AdFor to find merchants content all in one place.  There is no system to game.  Clicks don’t count- Conversions do. Our toolset of features enables transactions to happen on the spot, while the audience is at their highest buying intent.   And we do this for a minimal price in comparison to all other systems cordially hired to do the job AdFor actually does. 


Our MacroStore functionality provides a very powerful direct link to each and every hyper local merchants’ complete digital presence and offers at a glance an extreme vantage of real world operations. Doubling as a multi-location hand verified directory, a venerable review panel and a customer switch panel, as well as, an automated faq.  

Aggregators--

With the emergence of mobile technologies local based advertising and geo-targeting capabilities

and while other businesses enter and exit this industry every day, AdFor is conceptually distinguished by its’ operator empowerment, its’ entirely unique cross cultural capability, its’ superior flexibility and so much more.


Because of our far reaching scope of both real time and direct communication functionality enabling consumers & merchants real connectivity

 eb Systems as the AdFor toolset enables Real- Time Response,

Social ($xxB + 11% of SEO budget

Twitter.com, Facebook.com & Foursquare.com types. 

Classifieds $12B

Ebay.com & Amazon.com types, Craigslist.org 

Group Leveraging ($xxB), etc. 

GroupOn.com & LivingSocial.com types, 

Hand Verified Directory ($xxB), 

Yellowpages.com, YP.com, Yelp.com, Attracta

Review Capability ($xxB)

Angieslist.com, 

*Note #1 ancillary potential AdFor membership markets.

We also expect to expand market share and truly explore this Great White Space by transitioning anticipated less needed collateral systems,  As well as the industry professionals in each of these channels.

Merchants who’ve purchased PPC Fraud Guardians,  industry professionals, fraud detection systems, virus protection systems,  link feeders, blog spots,  broadcast media, print media, Web Design & hosting, Directory and Review sites—Atracta, Alexa, local

Studies indicate that shoppers don’t scroll down the page ‘below the fold’ and that we have become blind to these advertisements.    What’s more- various sophisticated systems are adapting automated manipulation tools (botnets, clickfarms, etc) to click and display this content fraudulently.  In fact, as much as 40% may be derelict.  

Various Culture Segments- Hispanic, Asian, Indian, Middle Eastern

The Real World Costs & Collateral Damage of Online Advertising and Marketing

For Shoppers

  • Privacy / Tracking / Targeting jeopardizing your identity, security & safety- Security, Viruses, Threats, Botnets
  • Highest bidder Advertisements- negating the possiblilty of real relevance, whether local or real time
  • Optimized content- clicks equals money to publishers so relevant information is piecemeal, creating long pathways to information discovery
  • Affiliate & Intermediaries- Unknown vendors and merchants are resultant of the system which encourage traffic from anywhere at all costs
  • Friends Lists, Push Notifications, Spam are the result of this system whose priority is DATA COLLECTION as oppossed to DATA DESSIMINATION
  • Expired run around linkbait- The system INTENTIONALLY divides & segregates audiences from consumer shoppers & buyers.  Even more heinious is the ramifications of the the "CLICK" ecosystem.  Not only does it become a priority for webmasters to collect the surfers personal data, but it also encourages the division of information, thus forcing browsing patrons to click here & click there & click everywhere to garner the entire information picture

Merchant costs are even higher

  • Content Manufacture- Festidiously engineering and reengineering banners, adverterorials, graphics and more trying to differentiate your brand per audience segment 
  • Content distribution Channels- Consistently paying and pushing manufactured content through EVERY website that ANY of your suspected customers may be visiting
  • Content Optimization- Constantly adding, readdressing and restoring simple and basic key factors about your vastly distributed content after any & every algorithmic system updates
  • Content limitations - time 
  • Group Deal Sites- with requirements (imposed by consumer traffic suppossitions) whose basis is a 50% cut in retail price and another  50% ( pre- total) value COST to Partake, these Deal Sites work on the lone premis that future NEW traffic (not conversions) will REVISIT and hopefully pay full price- the next time
  • Affililitates - Since web traffic is the perceived goal, and since the expense is here, there & everywhere throughout the consumer distribution channels- Advertisers take whatever traffic that they  can get- regardless of where it comes from.  Even unkonwn or unethical intermediaries who use bait and swith tactics or even techniques that are far worse, including intalling malware that consistently 'clicks' on a merchants website.